GRND is a black-owned and veteran operated clothing brand that prides itself in producing high-quality, functional athletic wear with a culturally-rich street aesthetic. Our brand was forged through the experiences of sport and tactical athletes and inspired by the cultural expressions within our communities. We are constantly moving the needle. Everyday we all rise and GRND to support our families, our communities, and to make an impact on the world. We removed the letter “I” because we know our purpose goes beyond self. We’re inspired by the relentless few who influence style, stand on what they say, and strive to give their all each and every day.

After years of service to our nation, our teammates, and our communities. We have fallen short and risen daily to define our WHY.

Our Mission is to inspire others to give 100% and then some in Sports, Fitness, and Life.

Our values stem from the experiences of life and the light we hope to shed on our community. These values sit at the core of our team and act as a guide in our goal to leave an impact. 

At GRND, we hold dear the impact we hope to make in uplifting and giving back to our communities. We aspire to build community partnerships that aid in providing mental health resources to Veterans and Former Athletes. We aim to create access to rehabilitative healthcare resources like Physical Therapy for disenfranchised communities. As a clothing brand we strive to create sustainable athletic and streetwear that is crafted with social and global responsibility.