new arrivals
View all
about us
Everyday we are on the GRND. We wake up, kiss our family goodbye, and step out into the world and do whatever it takes to move the needle.
Our Mission is to inspire others to give 100% and then some in Sports, Fitness, and Life.
What is your why?
There is no “I” in GRND
Every morning when our alarm goes off, we make a choice. We get up, put our shoes on, and do whatever it takes to Go Further. We all have a reason why we are on the GRND, whether supporting our family, our community, or in pursuit of our dreams.
OUR VALUES
Our values stem from the experiences of life and the light we hope to shed on our community. These values sit at the core of our team and act as a guide in our goal to leave an impact.
#1: CATCH THE SUN
Life is short, fast, and unexpecting. Have fun each day.
#2: EMBRACE THAT SH*T
Times will get hard, but you will grow harder.
#3: STAND ON IT
If you say you will do something, do it and do it well.
#4: SWEEP THE SHEDS
There is no I in GRND, support and serve our community.
#5: MOVE FURTHER, FASTER AND FIGHT HARDER
Move the needle every day, whether backward as a lesson or forward as a win.
